Broadkast bulks up to handle At The Races e-marketing

Roughly a 1 minute read from Alex

15 Jan 2009

You've hopefully already read about our e-marketing suite, Broadkast, and if you haven't then shame on you! Over the past year we've seen its popularity increase dramatically as more people realise the undeniable value of e-marketing, especially in the current economic climates.

In December At The Races approached us to see how we could help them set-up and manage a massive new e-marketing push for the Channel, sending around 1/2 million emails a month.

Now, never ones to shirk away from a challenge we decided to extend the current functionality of Broadkast to cater for clients who are looking to send these kind of volumes, as the standard offering is currently more suited to smaller databases . This culminated in 'Broadkast - corporate edition' which is basically the old version on steroids and specifically geared towards managing large databases.

We've already tested the system on some New Year e-mails for the Channel and it's all ticking along nicely, so hopefully we'll be back in a few months blogging about how it's been a huge success for the brand - as long as we're not all living in a credit crunch induced apocalyptic world with no intenet by then of course.

Alex

Alex is co-founder of Engage. With an awarded background in design and development he now concentrates the majority of his time on moulding the future picture of Engage's development, paying particular attention to the intricate balance of culture, growth and doughnut consumption.

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