Jet2holidays approached us to help add a little magic to their customers’ Christmases through a prize giveaway to rival even Santa’s boundless generosity!
The idea was simple - give away 26 package holidays, one each day, running up to Boxing Day. All we had to do was devise a novel and engaging way to wrap it all up, then sit back and watch the joy of Christmas unfold.
And so we set the Elves to work, taking a traditional Advent Calendar and spicing it up with a modern twist and of course, a generous sprinkling of Engage goodness. Read on to see how it played out.Launch project
Christmas is an interesting time for designers. While the entire season may be flooded with vibrant reds and snow-covered visuals, it’s also a time of year when quality seems to go out the window! Our aim with the Advent Calendar was to produce stand out branding that would not only engage players, but also give some elegance back to the Christmas holidays.
To ensure the Advent Calendar was discovered by as many people as possible we created a full suite of dynamic and static assets to be promoted across Facebook, Instagram, Twitter YouTube and Google's Display Network. Eye-catching imagery and creative call-to-actions expanded the reach of the campaign and allowed Jet2holidays to reach new audiences.
- 1.5M+ Total plays
- 18% Signup increase YOY
- 2.5M+ Doors opened
- 1 Gingerbread
“I have really enjoyed working with Engage and we are thrilled with our 2015 Jet2holidays Advent Calendar. Their professionalism and efficiency has really impressed me. They haven’t over promised and I’ve liked the fact that they’ve reigned us back to ensure the finished product is simple but far better than we expected, which is a refreshing change. Engage have been extremely easy to work with.”