Leeds Digital Festival

Driving a 220% increase in engagement

The brief

The Leeds Digital Festival has quickly grown to be one of the biggest events in the Northern digital calendar.

Being right on our doorstep, we wanted to do our bit to make sure the Festival was as big a success as it deserved, so offered up our PPC skills to deliver an advertising plan that would drive as many people as possible to the great lineup of events on offer. Here’s how we did it…

What we delivered

“Engage helped Leeds Digital Festival significantly raise its awareness in Leeds and in other key areas.

Stuart Clarke, Director

An important part of our strategy was to identify key audiences, containing people within the digital industry and within a nearby radius to be likely to attend the events. We ran ads a month before the festival began, which provided ample time to optimise and tweak as the campaigns progressed. During this phase we saw a 56% increase in Facebook Likes, of which over half were driven directly by advertising activity.

Whilst some events, such as Code In The Dark, Algorave and The Kids Coding sessions were already filling fast, there were over 100+ talks, workshops and events across the city during the week so we liaised with the LDF team to get a list of high priority events to push. Carousel and Canvas adverts were used here as these formats are more focussed on promoting various different aspects, compared to a single image advert, which usually has just one CTA.

“With only a small increase in the budget from the previous year, Engage greatly increased the number of impressions, clicks and likes, the latter by a staggering 220%”

Stuart Clarke, Director