Wagg approached us to give their website a good grooming and make it worthy of ‘Best in Show’ - they wanted something that reflected their brand, and which gave them plenty of opportunity to show off their personality. The site had to be responsive, and it had to have some seamless social integration - the easier for visitors to watch Dogglebox, the better!View the site
Wagg is a brand which doesn’t take itself too seriously, so we designed them a site which reflected the colourful charm of their packaging, and brought the whole experience to life with a generous sprinkling of animation.
It’s safe to say that the pet food industry as a whole is a little late to the party in terms of digital, so we sat down and revisited the site from the ground up - discarding any ‘standard’ practices to see how we could simplify and enhance the user experience.
World of Wagg
We designed the World of Wagg section to fetch Wagg’s social and news content from across the web and bring it all together for visitors to explore. From Youtube videos to blog posts and interactive polls - this section is full of tricks!
Each of Wagg’s product has its own dedicated page, designed with the user in mind. With a feeding guide, a full list of ingredients and benefits for each product, users are in the best position to make the right decision for their pet.
They don’t have to take Wagg’s word for it, either - Amazon reviews are pulled through to the product pages, too. When it comes time to buy, affiliate links are ready to take customers to the right place.
Not only is the site fully responsive, but we’ve added some features to show off the fun side of the brand.
“The team at Engage were able to deliver a huge step-change for the brand, bringing our website kicking and screaming into the modern-day that will provide the perfect platform for achieving our wider brand goals.”