Belgo gets an Engage makeover

Roughly a 2 minute read from Alex

15 Jul 2008

We've just finished a refreshingly quirky site for London based restaurant chain, Belgo. Featuring Belgo Bill, singing lobsters and even Jean Claude Van Damme - it's probably one of the weirdest sites we've worked on, but also one of the best. Clickety Click for a gander.

For those of you who may be unfamiliar with the brand, here's a little copy and paste for you - "Belgo has been a hit since it opened back in 1998 and a destination for tourists and Londoners alike ever since. Well known for its high quality Belgian food and drink, accompanied by unbeatable service and a stimulating environment, it has won a Best London Restaurant Award and was also runner up in the Best Family Restaurant Award 2000"

The site itself uses a prominent flash header to add life to the pages and convey the quirky nature of the brand, whilst the site functionality remains strictly usable - allowing visitors to book online, find their nearest Belgo and view all the menus that are on offer. We had some great fun dreaming up and animating all the python-esque characters you'll find scattered through the site - adding the finishing touches to a piece which we hope really engages the visitor and is a true extension of the brand itself - but I guess you'll have to be the judge of that one.


Alex is co-founder of Engage. With an awarded background in design and development he now concentrates the majority of his time on moulding the future picture of Engage's development, paying particular attention to the intricate balance of culture, growth and doughnut consumption.

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