...presenting STRADA.co.uk

Roughly a 3 minute read from Alex

18 Feb 2009

You may have read that we recently welcomed STRADA on board as our latest client. Since then we've been hard at working creating them a wonderful new website full of all the fancy bits 'n' bobs and attention to detail you've hopefully come to expect from us.

Despite having a large amount of experience with creating websites for the restaurant industry, we wanted to make the new STRADA site set a new benchmark . With the maturation of JQuery, our preferred JavaScript library, a whole wealth of opportunity was available to us with regards interface functionality and overall usability. So we sat down and re-visited the site from the ground up, discarding any ‘standard practice’ approaches and seeing how we could simplify the whole user experience, whilst at the same time enhancing it.

"Engage Interactive instinctively understood how to translate the STRADA brand values to the web to produce a site with a highly distinctive look and feel. The build process was highly collaborative with Engage responding to all of our requests but always keen to suggest ways to improve and enhance the final product. Alex, Dave and Will have a huge amount of experience in designed and building things for the web which makes working with them an enjoyable and stress-free experience. Most importantly, they bought the site in on time and budget."

Sean Pound | Marketing manager

Visually, we wanted to make visitors work up an appetite through the power of strong and vibrant food imagery (remember those tasty M&S adverts that left you drooling in front of the TV?) Whilst under the hood the site is powered by the latest version of our CMS, which has risen to the task perfectly and prompted exclamations of 'oooo, that's great' and 'I think I love you!' from the client.

We'll leave you to go and explore the site yourselves, but just want to draw your eye to a couple of sections which we think you'll love:

Tasty Theme Changer - We're rather proud of this bit, and reckon it's pretty unique in it's functionality. Clicking the 'theme' button in the top right of the site will launch our JavaScript powered and accessible theme changer where you can choose your own food inspired look for the site and even change the contrast to aid legibility. Try out the mushroom, it's delicious!

AJAX Locations finder - Helping you get to the information you want quickly, the new locations page uses the latest technologies to pull through the relevant restaurant information via AJAX and even shows you a photo of each restaurant, should you like to pre-vet your dining surroundings. Oh, and it's fully degradable too!

We really hope you like the new site, and we'd love to hear any comments or suggestions you have below.


Alex is co-founder of Engage. With an awarded background in design and development he now concentrates the majority of his time on moulding the future picture of Engage's development, paying particular attention to the intricate balance of culture, growth and doughnut consumption.

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