Whitbread Inns

A scalable solution for Whitbread’s new concept

The new Whitbread Inns menu

Make yourself at home

The brief

Whitbread Inns is a brand-spanking new pub concept from hospitality giants Whitbread (think Premier Inn, Beefeater, Costa). Consumers these days are taking a greater interest in the provenance of their food, where the desire to stay local and seasonal is at the core. So in response, Whitbread Inns centres around the concept of a local pub, each with it’s own unique identity and all-important nod to it’s history and surroundings. After all, who doesn't love a good old British pub!

Visually, the site needed to convey the familiarity of “your local pub”, but with the polish and finesse you’d expect from a Whitbread brand (and an Engage website of course!)

View the site

A scalable solution

Initially launching with three locations, there’s big plans ahead for the brand, so naturally the site needed to be agile and flexible to handle expansion. With this in mind we designed a simple landing page for the core brand, linking off to dedicated sites hosted on their own domains.

A closer look

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I.T. guy wont budge?

No problem! Give us a call on 0113 457 4090, we’re happy to help.