Engage partners with ABTA: Driving digital engagement for travel brands
Roughly a 4 minute read by Evie
Engage is now a proud member of ABTA, the UK’s leading travel association. Why ABTA? Because we know what works in travel.
For years, we’ve helped travel brands like Jet2holidays use gamified digital activations to:
✅ Boost bookings
✅ Capture valuable first-party data
✅ Create memorable and rewarding consumer experiences
Now, as an ABTA partner, we’re bringing that expertise to your travel brand - helping you create gamified campaigns that deliver lasting engagement, and long-term growth.
As part of this partnership, members and travel brands can now access exclusive digital activation workshops and tailored campaign offers, with a few added benefits along the way.
So, if you’re looking to launch something new or level up your next campaign, we’re here to help.
Email Business@engageinteractive.co.uk to find out more.
Why Digital Activations?
With a 24% rise in planned trips expected this year, more people are ready to travel - but competition for their attention is on the rise.
Price cuts and last-minute deals aren’t enough. To win, you need to create interactive, memorable, and rewarding experiences that keep customers engaged year-round.
That’s where digital activations come in.
From prize draws and digital scratch cards to immersive challenges, these experiences turn passive interest into action - boosting bookings, building loyalty, and keeping your brand top of mind.
What does this mean for you?
Greater demand during peak and off-peak seasons. Smarter data to power future campaigns. Stronger customer connections that bring travellers back. And ultimately, a solution that drives long-term growth rather than short-term gains.
“Jet2 has been working with the team at Engage since 2015. Together we have worked closely to produce a series of high quality activations, delivering fantastic results.”
Caroline Yonan-Sangar, Social Media Manager at Jet2holidays
Why Engage?
We’re serious about helping travel brands make the most of their digital platforms. Here’s what we bring to the table:
- Proven experience: Over a decade delivering digital activations within the travel industry.
- Mass engagement: Our digital campaigns for Jet2holidays have generated over 100 million plays.
- CRM growth: We achieve an average 60% marketing opt-in rate – helping you grow your audience at scale.
- Seamless delivery: From strategy and creative to design and development, we manage end-to-end campaigns, entirely in-house.
- All in, always: As a 100% employee-owned agency, everyone here is fully invested in your success.
What do we bring to ABTA?
Boost digital engagement and bookings with our digital activations
Our in-house team creates memorable digital activations that captivate audiences and generate new leads. As an ABTA member, you’ll unlock exclusive access to tailored digital activation workshops and campaign offers.
Digital activation consultancy
We’ll be attending key ABTA events, ready to connect, offer consultancy, and showcase live demos of our gamified campaigns. Fancy a coffee and a chat about how digital activation can transform your brand? Let’s make it happen!
Gain valuable consumer insights
Understanding how travellers behave online is key to delivering effective marketing. We provide unique insights into your audience’s digital habits – from the content they engage with to their travel preferences and booking behaviour – helping you reach them at the right time, in the right place, with the right message.
Make the most of your partnerships
The travel industry thrives on partnerships, and we help brands leverage ABTA membership for bigger, better co-branded campaigns. From joint promotions, data-driven incentive programmes, and exclusive competitions, we make collaboration easy and effective.
Ready to elevate your digital presence?
Whether you’re looking to launch something new or level-up your next campaign, we’re here to help.
Get in touch today to explore how our digital activations can drive real results for your travel brand.