Mobile wallet vouchers: Put your brand in your customers’ pocket

Mobile wallet vouchers are the modern-day equivalent of that well-worn loyalty card tucked into the back of a wallet, but without the hassle. They live inside your customer’s phone, quietly waiting to spring into action whenever they’re ready to spend.

Here’s the fun part: most of your competition aren’t using them. This presents a golden opportunity for you to stand out - and bring customers in - while your competitors play it safe with more traditional vouchering and promotional methods.

These vouchers tap into technology customers already carry, driving footfall and encouraging repeat visits, without the complexity and cost of loyalty platforms. Importantly, mobile wallet vouchers act as an extension to your CRM, funnelling usage and engagement data straight into existing systems. With this insight, you can enrich your customer profiles and create personalised offers that deepen customer relationships and cultivate lasting loyalty. What else? Well, 61% of people expect brands to tailor experiences based on their preferences - so it’s a win-win.

Not only do mobile wallet vouchers add convenience, but they also fit a wide range of campaign types. Need a short-term boost? Single-use vouchers can grab attention during launches or major promotions; think Black Friday or the January sales. These limited-time offers create urgency, encouraging customers to act fast.

Looking for something a little more long-term? Multi-use vouchers can drive repeat visits, supporting ongoing promotions like happy hour on Tuesdays or 20% off matinée meals. Whatever the occasion, the power is in your hands.

Mobile wallet vouchers present a fantastic opportunity to showcase your brand. Design them with your logo, colourways, and messaging to create a look that’s consistent with existing campaigns, and your wider brand identity. Remember, these vouchers live on in your customers’ phones, so this is an opportunity to stay front and centre in their daily lives.

One of the coolest things about mobile wallet vouchers is that they can use location-based notifications to drive footfall. When customers with your voucher are nearby, you can send them a notification prompting them to pop in and redeem their offer. It’s a subtle yet powerful way to nudge customers towards action, without being intrusive.

Unlike traditional paper vouchers, mobile wallet vouchers are practically fraud-proof. Printed or emailed vouchers can be easily copied or misused, but these come with built-in security, reducing the risk of unauthorised claims. After all, who’s going to clone a phone?

Freshers Week is a highly competitive time for businesses in student cities, particularly for bars and restaurants. With students bombarded by promotions from every direction, it was essential for our client, ARC Inspirations - the minds behind popular chains like Manahatta, Box, and Banyan - to stand out and boost footfall.

Recognising this challenge, we identified a unique opportunity to drive students into their venues during this crucial period. We recommended mobile wallet vouchers for the job. Here’s how we did it:

Choose the offer: We helped ARC select attractive offers targeted specifically at students while maintaining revenue margins.

Design the vouchers: Each voucher was aligned to Arc’s brand identity, ensuring complete brand consistency.

Create a new landing page: We set up a user-friendly landing page with a sign-up form.

Validation and automated email: We implemented a system to validate sign-ups through UniDays, the dedicated student discount platform, to ensure we only reached key audiences, before sending automated emails containing voucher details.

Dine and enjoy: Students could easily access their vouchers and we tracked who claimed them and when.

The campaign was a huge success, with +3,000 sign-ups in the first two weeks post- launch. This was a movement beyond the typical, singular campaign model; collecting a wealth of data to keep students coming back, long after freshers week.

As a full-service digital marketing agency, we help our clients harness the latest tools - like mobile wallet vouchers - to drive footfall, traffic, loyalty and revenue. We can help you design a voucher strategy that suits your goals. From creating your voucher campaigns to integrating them seamlessly with your existing systems, we’ll help you unlock their full potential. Ready to elevate your customer engagement? Contact us today and let’s discuss how we can take your marketing to the next level.