It’s been 40 years since Beefeater first broke the mould and started serving up good steak without all the usual steakhouse fussiness. Now they’re ready to shake things up again with their exciting new concept, Bar + Block.
Bar + Block is set to wow steak lovers with its fresh and unique approach to steak dining. The only thing they didn’t have was a website and marketing strategy to match. Enter Team Engage.
As soon as the brief landed we got to work bringing Bar + Block to life online, inspired by the brand's bold and fresh approach to serving up the perfect cut.
Showcasing Bar + Block's personality and energy was top of the agenda. With the words informal and expertise at its heart, we went about building a website that reflected their clean cut style, upbeat tone of voice and, of course, impressive steak credentials.
To get those all important bums on seats we were next challenged to come up with a digital strategy that would kickstart their Birmingham launch, and then subsequent openings, with a bang. By successfully delivering a creative content strategy supported by a targeted paid advertising plan, we helped the brand cut through the significant noise of the casual dining market and quickly build a relevant and engaged audience of its own, from scratch. A job well done (sorry!)