Bubbleology
Engaging 85,000 bubble tea fans for Bubbleology
The brief
For those not in the know, bubble tea is the coolest new drink on the block and Bubbleology are the people who make it best! They approached us as a kooky start up, but 40+ openings later they’re not showing any signs of slowing down.
We’ve been with them since the beginning, but recently they tasked us with bringing their brand up to date, giving them a fresh new tone of voice and photography style.
Pushing social
Bubbleology’s customer base are the social media generation who love to snap and ‘gram, so we’re constantly serving them up fresh new content. By pushing a social-first marketing strategy, we’ve given Bubbleology a stronger brand identity and increased average engagement by 20% year-on-year.
Let’s talk results
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137k
Followers
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4.6m
Impression in 2018
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85k
Engagements in 2018
The website
We designed and built a website which fits with the future of Bubbleology, incorporating the new photography as well as some custom animations which bring the fun side of the brand to life.
