Jet2holidays
A seasonal success story for Jet2holidays: 26 million plays
The challenge
In travel, attention is everything. With airlines, booking platforms and tour operators all shouting at once, consumers are bombarded with deals, discounts and dream destinations.
By building gamified campaigns around key seasonal moments, we’ve consistently turned passive interest into active engagement for Jet2 and Jet2holidays, creating valuable data points throughout the year and driving serious commercial results.
Our secret? Fast, frictionless, value-driven experiences that people actually want to engage with. Here, we explore the gamified campaigns that have delivered high-impact results for Jet2, season after season.
Our seasonal campaign journey
Let's talk results
- 26m Total plays
- 443k Sign ups
- 811k Total users
Holiday Drop: Driving deeper engagement with +21 million plays
Choose an egg, pick it up, and all day long you’ll have good luck. Right?
Players chose an egg representing the holiday destination they wanted to rack up entries for, dropped it, and watched it bounce through a plinko-style game board. Each drop earned entries into a prize draw, coins to keep playing, or access to a pot-luck spin for bonus rewards.
It’s a simple mechanic on the surface. But by giving players the illusion of choice, we created a sense of control and personal investment that turned casual engagement into repeat plays, averaging 95 plays per user and 21 million in total.
Holiday Countdown: Addictive gameplay with a 10+ minute dwell time
Think you can beat the clock? Players had 60 seconds to crack travel-themed anagrams tied to Jet2 holiday destinations, while unlocking prize draw entries.
Our research told us time-limited puzzles would go down a treat with our audience. Turns out, we were right. With an impressive average dwell time of over 10+ minutes, we engaged household decision-makers in their downtime, and kept them coming back for more.
Spin for Sun: A viral sensation with 131k shares
Why just dream about your next getaway when you could spin for it?
We built this experience around a simple, yet satisfying mechanic: a potluck spin-the-wheel experience disguised as a beachball, and designed to keep players coming back for more. Three spins a day, and one simple way to unlock extra chances. Share a code, skip the wait and get spinning again.
This share mechanic was the driving force behind the campaign’s viral success. Generating over 131,000 shares and reaching more than 750,000 social media users - we turned personal play into a powerful social ripple effect.
Snowball Sprint: A 60% opt in rate, with Jet2’s most ambitious game yet
Advent calendars are usually packed with sweet treats - but what if that treat was a free holiday or discount? Now that’s the festival spirit.
This racing game saw players guiding a snowball downhill, collecting golden tickets, red prize boxes and coins while avoiding obstacles that shrank and sped up the snowball.
This was more than a seasonal giveaway. It was the most visually rich and technically ambitious game environment we’ve built for Jet2. A step up in every sense, with deeper gameplay, more skill, more strategy and, crucially, more memorable experiences.
With daily prizes and an incredible 60% opt-in rate, players weren’t just keen to play, they chose to stay up to date with the latest seasonal offers too.
“Jet2 has been working with the team at Engage since 2015. Together we have worked closely to produce a series of high quality activations, delivering fantastic results.”
Caroline Yonan-Sangar, Social Media Manager at Jet2
When travel meets gamification, results really take off
Our work with Jet2 and Jet2holidays proves that gamification drives meaningful action, from repeat engagement to sign-ups and lasting brand loyalty.
By turning seasonal moments into powerful engagement touchpoints, we’ve helped Jet2 gather valuable insights, build deeper customer relationships, and stay front of mind in a fiercely competitive travel market. Each digital activation adds to a bigger picture of long-term brand growth and digital momentum.
If that sounds like something your campaigns could use more of, give us a shout, and let’s talk about how gamification can power your next campaign.