![Will Blackmore](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Staff/_1500x844_crop_center-center_90/will-wide.jpg?mtime=20171110103733)
Why the mountain bike icon?
I enjoy the outdoors, and there's no better way to experience it than while scrabbling over rocks, roots and mud at high speed down a hillside in the Dales on a mountain bike. Now more than ever my icon serves as a reminder that I should get out and ride more!