British Ceramic Tile

A best in class eCommerce platform


The brief

As the largest tile manufacturer in the UK, British Ceramic Tile are obsessed with the small things that make a big difference.

They approached us with the challenge of creating a full ecommerce website that embodies that same ethos while keeping their love of design at the forefront.

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Design & UX


With thousands of products stocked and sold, British Ceramic Tile’s ecommerce website needed a robust navigation to direct customers quickly and effortlessly, whilst also serving to promote the brands and collections in a visually appealing way.



The homepage is brought to life through the use of subtle icon animations and the bespoke brand page designs make sure that key product ranges are given the spotlight they deserve.

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A tailored solution

The site is built using a custom eCommerce platform designed specifically for British Ceramic Tile, allowing complete control over all aspects of the site.

The fact it’s bespoke means the site has been engineered to suit specific needs, whilst also allowing the site to evolve over time to provide solutions to new challenges.

Capturing actionable data is important for any eCommerce website, and our platform integrates directly with British Ceramic Tile's key enterprise back-office systems to provide vital analytical data.


Some highlights

Custom reporting

We know how important data is to any business. The backend of the site makes it easy to build custom dashboards, providing relevant information quickly and easily.


Enhanced Ecommerce & GTM

The site uses Google Tag Manager and Enhanced Ecommerce to track key ecommerce interactions that lead to bigger sales.


Beautiful content

Just like us, British Ceramic Tile eat, sleep and breath design. The Style & Inspiration section has the look and feel of an interior magazine while keeping the content easy-to-digest on the web.


The team at Engage are a pleasure to work with. From beginning to end on this project they have brought enthusiasm, expert advice and guidance to help us launch a brand new website, which was a big change for British Ceramic Tile, not only launching a B2C ecommerce platform for the first time but an entire re-brand too.

The outcome is exactly what we wanted and the internal team along with our customers can't compliment the end product enough. We look forward to continuing to work with the team at Engage on future development projects and the digital content and marketing strategy.

Jessica Wibberley

Jessica Wibberley
Head of Digital

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