Dispensing lead generation for Heineken

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The brief

HEINEKEN SmartDispense™ provides outlets in the on-trade with a range of cutting edge draught dispense solutions to make it the beating heart of any bar. SmartDispense™ customers also have access to all the equipment they need to serve perfectly poured, deliciously cold draught beers and ciders every time.

Heineken came to us with the aim of raising awareness and driving leads for its new technology to outlets in the on-trade.

Cheers to that!

What we delivered

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“When reviewing responses from our international agency roster, Engage’s passion and experience immediately stood out”

Matt Rix, head of data driven commerce, HEINEKEN


“Engage delivered a complex mix of brand strategy and multi-channel digital marketing across both B2B and B2C audiences, all with a flawless execution and attention to detail

Matt Rix, head of data driven commerce, HEINEKEN

Toasting our success

We coordinated and delivered a B2B paid advertising strategy across multiple channels - search, display, YouTube and LinkedIn. Did it work? Absolutely! We drove 190% more traffic to the site than predicted, at half of the CPC we were initially aiming for (that’s Cost Per Click).

We even surpassed our leads target by 133% and achieved a CPA (Cost Per Action) that was 71% lower than projected.

Let’s talk results

  • 190% More traffic than predicted
  • 133% Surpassed leads target
  • 71% Lower CPA than expected