2020 Lockdown Christmas was something else… We embraced online shopping like never before to order our every whim for the season’s festivities.
But, by Autumn 2021, ecommerce was in a very different space as implications of the pandemic took effect and people escaped their sofas to return to the highstreet.
This downward trend was also felt by one of our long-term clients and Yorkshire hero, Betty’s. They’d seen a dip in Organic performance and were finding the post-pandemic digital space difficult to navigate.
With pressure to improve performance year on year and with the festive season looming once again, we knew we could help with some paid search activity.
We delivered a new Paid Strategy utilising new audiences and dynamic ad formats to capture attention on Google and Paid Social.
And it certainly did grab attention! Our campaigns delivered 141% growth in revenue year on year and 147% increase in transactions. Paid Search drove almost as much revenue as Organic and Direct traffic, double the revenue it delivered in 2020.
“With Organic traffic dipping from its 2020 peak, heavy investment in 2021 Paid Search was a crucial part of our Christmas trading strategy and these campaigns delivered by Adriana and her team delivered strong results.”
Tracey Robinson, Digital Marketing Manager, Bettys
What a treat for Christmas!
- 2.2m Revenue
- 350k New Users
- 6.9% E-Commerce Conversion