Serving up an 8% cover uplift for lunch at Giraffe
The brief
Giraffe World Kitchen has recently undergone a complete rebrand, bringing their world foodie credentials to the fore with a new name, look and menu. We were tasked with redeveloping their website to align with the new branding, and rolling out a complete digital marketing strategy, covering everything from social media and e-marketing to PPC and beyond…
How we did it
With an increasingly large percentage of diners visiting on mobile, that naturally meant delivering a fully responsive site, complete with our bespoke, sector-leading Content Management System to power the large amount of content held within.
Impact in the inbox
As well as giving the website a refresh, we also turned our attention to creating a new set of email templates that were bigger, bolder and better than before. With a focus on Giraffe’s value offers, we cut out a lot of the copy in return for impactful emails that get the message across at a glance.
“Working with Engage is like having an awesome in-house agency at your fingertips. They’re an absolute pleasure to work with!”
Steph Rice, Marketing Manager
Driving real results
As part of our ongoing work together we were challenged with driving more covers for Giraffe’s lunchtime menu - an often quieter time of the day for many restaurants. Through tactical e-marketing, social media and PPC we ran a campaign which contributed to an 8% cover uplift for their lunch menu and drove over 14k clicks to site.
Allergies? Not a problem!
Suffering from allergies can often turn the pleasurable experience of eating out into a menu limiting nightmare. To improve the experience for Giraffe’s customers, we developed an allergen specific website which allows customers to filter dishes by any one of over 20 different allergens and which is made available on iPads in all of their locations.
