As a popular Thai restaurant group with 35 locations across the UK, Rosa's Thai face strong competition in the restaurant market. Last year, they embarked on a website migration project and, after our successful PPC activity, they turned to us for help to ensure continued success for the new website in organic search.
Not only did they need to ensure a smooth technical process but also grow their organic presence to help increase their market share.
Our meticulous planning, comprehensive approach, and attention to detail led to increased organic revenue, higher engagement, and improved search rankings within the first few months alone.
So let's dig into this flavorful SEO success story.
We took a two-course approach to tackle Rosa’s Thai’s challenge.
Firstly, we meticulously planned and executed a three-stage website migration process. This covered SEO definition, a Pre-Go Live phase, and Post-Go Live phase. Clear communication and role assignments between our team and the client’s team ensured a seamless migration.
Secondly, we focused on optimising Rosa’s Thai’s primary location landing pages to target the warmest audience through localised search terms. We revamped these pages to enhance their local search rankings and drive more organic traffic. Additionally, we optimised each of their Google Business Profile listings for all locations to further target local users at a crucial stage in their journey.
Let’s talk results
Increase in new users YoY
Reservation bookings from Organic Search
Increase in traffic to recipe hub
But we didn’t stop there! We also implemented comprehensive content optimisation throughout the website, starting with key conversion driving pages. This played a vital role in introducing the brand to new audiences and driving restaurant bookings, meal deliveries and cookbook sales. With these improvements, and by targeting core commercial terms effectively, we improved the overall average organic search rankings of the website.
To accurately track the impact of our efforts, we also created new iFrame tracking via Google Tag Manager. This provided us with accurate booking data that truly highlighted the benefits of increased organic performance. This continues to serve as a crucial data source for ongoing reporting for the company.
Our results for Rosa’s Thai were nothing short of impressive! Our comprehensive approach to the SEO web migration project delivered outstanding outcomes.
We saw a remarkable 68% increase in new users YoY, indicating that our content and keyword strategy was attracting the right sort of audience. The revenue generated through organic also experienced a significant boost, with over 16,000 reservation bookings from organic search alone, demonstrating the effectiveness of our strategy. And how organic can be a driving force for conversions.
Furthermore, traffic to the recipe hub saw a remarkable 19% increase, indicating the success of our content creation and optimisation efforts. The engagement across Local Map listings also soared, with an impressive 176% increase, helping boost local awareness of each restaurant.
Our meticulous planning, comprehensive approach, and attention to detail led to increased organic revenue, higher engagement, and improved organic rankings for Rosa’s Thai.
If you’re looking to spice up your organic presence and drive results for your business, we’re the perfect ingredient for success!