Jet2
All I want for Christmas is Jet2
![Header](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Jet2/1.01/_1800x1080_crop_center-center_90/header.jpg?mtime=20180914134054)
The brief
Jet2holidays approached us to help add a little magic to their customers’ Christmases through a prize giveaway to rival even Santa’s boundless generosity!
The idea was simple - give away 26 package holidays, one each day, running up to Boxing Day. All we had to do was devise a novel and engaging way to wrap it all up, then sit back and watch the joy of Christmas unfold.
And so we set the Elves to work, taking a traditional Advent Calendar and spicing it up with a modern twist and of course, a generous sprinkling of Engage goodness. Read on to see how it played out.
Let’s talk results
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3.75m
Total plays
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200k+
Signups
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134k
Avg. plays per day
![Image1](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Jet2/1.01/image1.jpg?mtime=20180914134056)
How we did it
The app was programmed to randomly give away each day’s main Holiday prize at a specific time during the day. Players had 3 daily chances to grab the top prize, but as it could be won at any time they needed to use their chances wisely.
![Image2](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Jet2/1.01/image2.jpg?mtime=20180914134057)
Introducing Holi Days
To further enhance the campaign, we were tasked with creating a campaign mascot and what could be more festive than a freshly basked Gingerbread Lady? Once we’d successfully anthropomorphised a sweet treat (no mean feat!) we then brought her to life through a series of fun animations.
![Image4](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Jet2/1.01/image4.jpg?mtime=20180914135656)
“With Advent, Engage had a great original idea and turned it into into a dependable, exciting annual tradition that our customers love. It was a great example of brand building and with flawless technical execution”
Matt Gardner, Marketing Manager
![Jet2 Advent Holi Minis 1](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Jet2/1.01/Jet2-Advent-HoliMinis-1.gif?mtime=20180914134836)
Good enough to eat
Not content with just being our on-screen star, Holi soon started to show up in airports UK wide and even boarded the odd plane or two. Not bad for a biscuit!
![Image3](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Jet2/1.01/image3.jpg?mtime=20180914134059)