Jet2

All I want for Christmas is Jet2

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The brief

Jet2holidays approached us to help add a little magic to their customers’ Christmases through a prize giveaway to rival even Santa’s boundless generosity!

The idea was simple - give away 26 package holidays, one each day, running up to Boxing Day. All we had to do was devise a novel and engaging way to wrap it all up, then sit back and watch the joy of Christmas unfold.

And so we set the Elves to work, taking a traditional Advent Calendar and spicing it up with a modern twist and of course, a generous sprinkling of Engage goodness. Read on to see how it played out.

  • Design
  • Development
  • Motion graphics

Let’s talk results

  • 3.75m Total plays
  • 200k+ Signups
  • 134k Avg. plays per day
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How we did it

The app was programmed to randomly give away each day’s main Holiday prize at a specific time during the day. Players had 3 daily chances to grab the top prize, but as it could be won at any time they needed to use their chances wisely.

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Introducing Holi Days

To further enhance the campaign, we were tasked with creating a campaign mascot and what could be more festive than a freshly basked Gingerbread Lady? Once we'd successfully anthropomorphised a sweet treat (no mean feat!) we then brought her to life through a series of fun animations.

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"With Advent, Engage had a great original idea and turned it into into a dependable, exciting annual tradition that our customers love. It was a great example of brand building and with flawless technical execution"

Matt Gardner, Marketing Manager

Jet2 Advent Holi Minis 1

Good enough to eat

Not content with just being our on-screen star, Holi soon started to show up in airports UK wide and even boarded the odd plane or two. Not bad for a biscuit!

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