Kiwi.com
Bringing game to the Uber app with Kiwi.com
The brief
What does Kiwi.com and Uber have in common? It’s us! And other things but we’re going to talk about us for a moment...
We worked with online travel agency Kiwi.com to develop a digital activation and competition to promote their holidays within the Uber app. This initially launched across Poland and Romania, with the intention of upscaling across other regions in the future.
Our brief was pretty open - they wanted to give away flights, vouchers, and discounts to the large customer base that used the Uber platform. The key objectives for the activity were to introduce and raise awareness of the Kiwi.com brand in Poland and Romania, and increase Kiwi.com email marketing database through sign-ups of new and existing Uber users.
“The Kiwi.com and Uber partnership is incredibly exciting, so for us to be able to work on an activation within the Uber app from inception right through to the launch has been a real privilege.”
Tom Schofield, Director
A first of it’s kind
To connect the travel and Uber themes together, we devised and developed a game that users could play within the app whilst they were waiting for their ride to arrive. Turning that down time into a digital opportunity for engagement, awareness and data capture.
This was an exciting first for us and we’re not aware of many other brands doing this sort of gamification
Pack your bags!
The game was simple. Pack as many things in your virtual suitcase as possible before your ride arrives. The better your skill (perhaps the more experience you had at this last-minute dash in real life), the better your score and the better the prizes. We developed the game within 3 months and it’s now live.
“We’ve worked on plenty of in-app activations but to launch an activation within such a prolific app with such a wide user base was really exciting. We loved working on the project and we envisage more of this to come.”
Tom Schofield, Director
The results
The game turned what is typically wasted time into an opportunity to give the user a better experience whilst gaining engagement, awareness and data capture.
Let’s talk results
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7.3m
Impressions
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12k
Database opt-ins
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2
Regions
“From helping with the ideation to finding solutions through the process of development, the Engage team’s communication was seamless, and openness to sync more and more towards the live date was key to ensuring the timely delivery of the project.”
Helena Torres, Global Partnerships Consultant
