Milwaukee
Driving 6 million views with a digital toolkit for Milwaukee
The brief
3 years ago, Milwaukee came to us looking to advance their digital advertising strategy across Europe, with a focus on driving brand awareness and increasing sign-ups. Fast forward to 2018 and we’ve not only helped them outperform their original advertising goals, but also started applying the Engage touch to their social strategy too.
![Saw](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Milwaukee/Saw.jpg?mtime=20181107110206)
Advertising
Since the start of 2016 we’ve worked on numerous high budget, European-wide campaigns for Milwaukee, driving millions of impressions and hundreds of thousands of clicks, video views, email sign-ups and social shares across Europe.
We’ve implemented advanced tracking; helping us drive industry-leading optimisations and enabling Milwaukee to smash their KPIs. Custom-built Data Studio reports have helped us and Milwaukee keep track and report on important KPIs across 20+ different countries.
Our campaigns have run primarily across YouTube, Display and Social, using bumper ads, trueview, HTML5 display ads and canvas ads amongst other formats.
Advertising results
- 6.3ᴍ Views
- 2.1ᴍ Clicks
- 362ᴍ Impressions
Social
On the back of our success in the digital advertising arena, we then started work on building Milwaukee’s new European Instagram account.
With a content strategy combining their official product photography, fan submissions and our own content created in-house, including stop-motion animation, real-life product shots and made-for-social digital pieces, we’ve managed to cultivate a feed that is both visually stimulating and engaging for our target audience.
As a result, we’ve seen their ‘gram achieve not only rapid follower growth but also impressive reach and engagement figures.
![Insta Min](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Milwaukee/Insta-min.jpg?mtime=20181107115437)
Social results
- 17k New followers
- 204k Engagement
- 1 Slo-mo chainsaw
![Bottom Min](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Milwaukee/Bottom-min.jpg?mtime=20181107105157)
![Square](https://d2jd1xj0qdoqs5.cloudfront.net/craft/uploads/Work/Milwaukee/Square.jpg?mtime=20181107115720)