Driving 6 million views with a digital toolkit for Milwaukee

The brief

3 years ago, Milwaukee came to us looking to advance their digital advertising strategy across Europe, with a focus on driving brand awareness and increasing sign-ups. Fast forward to 2018 and we’ve not only helped them outperform their original advertising goals, but also started applying the Engage touch to their social strategy too.



Since the start of 2016 we’ve worked on numerous high budget, European-wide campaigns for Milwaukee, driving millions of impressions and hundreds of thousands of clicks, video views, email sign-ups and social shares across Europe.

We’ve implemented advanced tracking; helping us drive industry-leading optimisations and enabling Milwaukee to smash their KPIs. Custom-built Data Studio reports have helped us and Milwaukee keep track and report on important KPIs across 20+ different countries.

Our campaigns have run primarily across YouTube, Display and Social, using bumper ads, trueview, HTML5 display ads and canvas ads amongst other formats.

Advertising results

  • 6.3ᴍ Views
  • 2.1ᴍ Clicks
  • 362ᴍ Impressions


On the back of our success in the digital advertising arena, we then started work on building Milwaukee’s new European Instagram account.

With a content strategy combining their official product photography, fan submissions and our own content created in-house, including stop-motion animation, real-life product shots and made-for-social digital pieces, we’ve managed to cultivate a feed that is both visually stimulating and engaging for our target audience.

As a result, we’ve seen their ‘gram achieve not only rapid follower growth but also impressive reach and engagement figures.

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Social results

  • 17k New followers
  • 204k Engagement
  • 1 Slo-mo chainsaw
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