MOJO
Cranking up MOJOs digital strategy to 11
The brief
Working with the MOJO team for a number of years now, we’ve seen them rise through the ranks from Leeds institution to rock’n’roll legend, with bars now in Manchester, Liverpool, Nottingham and Harrogate.
They’ve certainly got big balls as a brand, so when the time came to give their website a complete overhaul and start cranking up the volume on their digital marketing, we stage-dived at the chance!
“MOJO has worked with Engage for many years & we’ve always been impressed by their work and creativity”
Martin Greenhow, Managing Director
The social strategy
With social media being a mosh-pit of content, we needed to devise a strategy that would really make MOJO to stand out from the crowd. Translating their brash offline attitude on to newsfeeds through a combination of relatable memes, musical debate and pop culture references, we were able to strike a chord with their current audience and beyond, achieving unparalleled reach and engagement.
Let’s talk results
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77k
Interactions in 2018
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3.8k
New fans in 2018
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11.6M
Impressions in 2018
Good times forever!
Maintaining the iconic visual style that has come to define MOJO, we delivered an easy-to-navigate, multi-venue site, incorporating the latest live chat and booking systems. Under the hood, it’s powered by our custom CMS giving the MOJO team full control of the content.
“Our website is testament to Engage’s ability to completely understand our requirements; delivering something that looks incredible & actually improves our business performance.”
Martin Greenhow, Managing Director
