Optimising Amazon Brand Pages for Heineken

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The brief

Heineken came to us to redesign and redevelop their Amazon Brand Stores for their full estate of over 15 brands.

You’ve probably spotted Amazon brand stores on your shopping journeys. They’re, in effect, a shop window and hub for products, shoppable photos, product comparison tables and marketing assets. These pages have become hugely beneficial for brands, giving a seamless shopping experience for customers, attracting organic traffic and improving rankings on Amazon’s search.

What we delivered

According to Amazon, driving traffic to an Amazon Store page instead of a regular product page is likely to boost RoAS by as much as 22%.

Heineken were keen to utilise this opportunity which meant their current pages, which were inconsistent and out of date, needed some levelling up.

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The Solution

With 15 brands, one of the essential elements of the project was efficiency. This led us to develop a dynamic template that could be used across the estate and incorporate strong branding, photography and animation to enhance the user experience.

The work Engage have delivered for Heineken over the past 36 months is testimonial in itself, I trust them implicitly to deliver work of the highest standard, in the allotted time and for the best price.

Matt Rix, Head of Data Driven Commerce, Heineken

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Hold on to your pints!

We’re pretty chuffed with the results; We’ve introduced a way to enhance brand image and build a stronger connection with customers. Messaging can now be updated to support seasonal and promotional news, and the customer journey is much improved across desktop and mobile. We’ve seen customer satisfaction improve and, thanks to curated content, we have the potential to obtain higher ranks in Amazon’s organic search results, as well as an increase in RoAS and repeat purchase.

Check out our favourite pages: Heineken, Old Mout and Inch’s.

Engage offer creative flair combined with expert technical knowledge, delivered to us in a straight forward manner. I can’t recommend them highly enough.”

Matt Rix, Head of Data Driven Commerce, Heineken

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