Premier Inn

Bringing breakfast to the big screen

The brief

Known for being Sir Lenny's preferred choice for a night away, Premier Inn not only guarantees a good night’s sleep but also a great start to the day ahead with their bigger, better breakfasts.

With the majority of their hotels now fitted out with high-definition displays, we were tasked with delivering a series of eye catching video advertisements to help promote their wide range of breakfast choices to a whopping 17 million+ annual guests... anyone for a sausage?

Eggs
Greenscreen
Aftereffects

Lights, camera, action!

When shooting all the content, it was essential the raw assets afforded us ultimate flexibility when it came to the all important post-processing. To this end, everything was shot via green screen, allowing us to chop, change and blend to our heart's content when creating the finished piece.

As for the dishes themselves, we enlisted the help of the Premier Inn chefs who made light work of cooking us up a breakfast banquet, from fried eggs to (our personal favourite!) the Full English. Naturally, some of the food had to be tried and tested before shooting... quality control and all that...

The highlight reel

From green to clean

Selecting the unwanted (green) colour in each photograph meant we could remove the background surrounding any dish with ease, whilst still preserving the all-important natural shadows.

Beforeafter

Stop motion

We handcrafted a series of stop motion animations to compliment the on-screen messaging. While you might think breakfast is just another meal in the day, where else can you casually deposit a toy truck laden with of fruit onto your bowl of cereal?

Truck

Cinemagraphs

Want to mesmerise guests with an infinite slow pour of maple syrup over a fat pancake stack? Of course you do! This is where we utilised the cinemagraph to freeze that perfect moment in time...

...stop staring!

Syrup

That's a wrap!

So how did it all turn out? Well we're popping out for a well earned bacon butty, but you can check out a couple of the final edits below. Enjoy!

"Engage approached the brief we gave them with creativity and flair. Our objective was to increase the awareness of our Premier Inn Breakfast to guests milling in the reception area, particularly highlighting the limitless options available within the range, truly enabling the diner to have their breakfast their way. The suite of animations produced by Engage are eye catching and fun, and perfectly represent the message we were trying to convey!"

Jennifer Kilham

Jennifer Kilham
Brand Manager, Premier Inn

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