Britvic

Game, set and stats for Robinsons and Wimbledon

The brief

One of the most quintessentially British relationships in history, it's safe to say that Robinsons and Wimbledon go together like strawberries & cream.

The partnership was born in 1935 when Robinsons original Lemon Barley Water was first served at Wimbledon to refresh players during breaks. They've sponsored The Championships ever since, and despite the ever-changing drinks industry, maintained their position as one of the nation’s most favourite and trusted brands.

We were approached by Britvic to bring the partnership to life digitally, and launch their new Signature Serves range at the same time. Reaching a new, younger audience by delivering the fun and atmosphere of the game to those who can't experience the real thing - and the chance to win tickets to the final for one lucky winner!

What we delivered

Introducing Tappy Tennis

In true Engage style, your typical Sign up to enter mechanic just wasn’t going to cut it so we set about developing a quick-fire game that pit your best forehand against a pretty ruthless tennis ball launcher.

With the speed of delivery slowly increasing and only 3 lives to use up the tension on centre court was high. Add in some bonus rounds and surprise instant wins and the game was an instant smash!

“From start to finish it was a second to none service. The end result drove what we set out to achieve, and with a flawless execution.”

Rachael Albut, National Account Manager, Britvic