The summer of 2018 saw an unprecedented heat wave, Jack and Dani captured the hearts of a nation and the Ryobi ONE+ Cup kicked off its worldwide debut.
Ryobi came to us with a simple mission; Harness World Cup fever to showcase a selection of their products to a new audience. Our response was to create a HTML5 game packed with all the excitement of England reaching the semis... and then some!
With Harry Kane busy somewhere in Russia, we made an 18v Cordless Jet Blower our star player. The goal was simple; take aim, get the power right and blast a football at the moving targets, with bonus points for accuracy and skill shots. All that then stood in the way of you lifting the ONE+ Cup was an ever ticking timer and pesky lawn mower, hell-bent on preventing you from scoring.
“Engage were excellent in understanding the brief and almost instantly coming up with the ONE+ Cup concept. They bring that fun element to your campaign with a lot of expertise, knowledge and professionalism.”
Charlotte Burt, Digital Marketing Manager
Sprechen sie European?
One of the biggest challenges we faced was building a game and supporting adverts that were universally understood across Europe. Ryobi is an international tool brand, so colloquial expressions such as “Football's coming home!” had to be left on the subs bench. To help us deal with the sheer volume of translation work required, we built a bespoke system for uploading phrases and instantly translating them into 13 different languages, allowing us to remain fleet of foot throughout the build.
Reaching a record audience
We supported the campaign with a European-wide advertising strategy, including YouTube and social advertising, to draw new users to the game and brand. This proved hugely successful with just under 1 Million video views, and almost 125 million impressions.