Selling out tours for The Emmerdale Studio Experience

Supercharging social

We identified social media as the key area for digital advertising campaigns, combining compelling copy with exciting visuals to best showcase the Studio Experience.

Running campaigns across Facebook and Instagram, we utilised a range of ad formats from Carousels to Canvas to give potential customers a sneak peek at the Experience and all the key info they need to book.

Our ads were strategically targeted to a range of relevant audiences, employing remarketing, lookalikes and Interest targeting.

Setting up for success

Once we were up and running, we quickly took learnings from the early stages of the campaign to tweak and refine. We ran multiple split tests with different copy and creative, to find the optimal formulas for our audiences!

We also set up a Facebook Pixel to help us build remarketing audiences, where we often see higher conversion rates.

Always up-to-date reports were essential to ensure we and the client could stay reactive, so we used Data Studio to create custom reporting dashboards.

This detailed, highly visual and auto-updated report format is invaluable for allowing the Continuum Attractions team to see performance at a glance, and also cuts down on management costs through reduced need for manual reporting.