Sip, Sip, Hooray: A taste of our social media strategy for Theakston

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Theakston is an independent, family brewing company founded in 1827, located in the Yorkshire Dales market town of Masham, North Yorkshire.

It’s run by fifth generation, direct family descendants of the founder, Robert Theakston. And if you haven’t guessed it already, they’re one of Britain’s oldest established family brewing companies and is famed throughout the country and overseas for its wide range of premium ales.

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The Challenge

Although Theakston is one of Britain’s oldest established family brewing companies, they had struggled to convey their business vision across their social media channels.

Luckily for Theakston, this is one of our many areas of expertise here at Engage. Over the last 10 months we have been managing their social media channels to reignite their online brand presence, grow their channels and overall business, and target a younger audience segment of the ale drinking market.

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What did we do?

In the last 10 months, we have activated Theakston across 2 major Social Media platforms, Instagram and Facebook. We’ve accelerated their brand vision to reignite their online presence and become the household name for premium ales.

Our mission went down a treat (just like their premium ales), we delivered Theakston with a full social media strategy. This covered everything from organic and paid insights, content planning, content creation, and paid advertising.Everything Theakston needed to help them shine.

We executed the brand’s vision by increasing content around their range, their occasions for use, and products. We developed messages using trending formats such as influencer content, lifestyle photography and partnerships.

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Let’s talk results

  • 8.5k New Facebook followers
  • 3.5k New Instagram followers
  • 150k Increase in engagements

How it went

This is our favourite part, the results! Well what can we say, our first 10 months of content on both Facebook and Instagram have been met with impressive reach, huge engagement and a keg load of new followers that has exceeded even our own expectations at such an early stage!

Our follower growth over this short period of time has been great with over 8.5k new Facebook followers and 3.5k on instagram, and this is growing daily. If that hasn’t quite impressed you just yet, did we mention we have seen incredible growth across the social channels with over 150k Engagements? This is a fantastic result and the client thinks so too.