Spicing up Grace Foods UK’s Digital Strategy

Roughly a 2 minute read by Dom

Website

We’re delighted to announce that we’ve been appointed by leading, global world food supplier Grace Foods UK to support their growth plans.

Engage has been tasked with defining the brand’s UK digital strategy. We’ll be coordinating social media management, content strategy, and performance marketing to increase online social media engagement and expand awareness through new audiences. We’ll also be creating a flavourful hub for fans and shoppers by redeveloping the brand’s key websites including Grace Foods UK, Encona, IRIE Eats and Nurishment. Overall, we want to help spread the love for authentic Caribbean flavours across the UK.

Grace Foods is the UK’s largest supplier of traditional Caribbean foods and drinks. Whether that’s the perfect sauce pairing for a summer barbeque or a refreshing tropical drink (no matter the season) they’ve got it covered. And 2022 is looking to be an important year with the 100th anniversary of Grace Foods and the 60th anniversary of Jamaican independence. We’re thrilled to be working with such a heritage brand and looking forward to broadening our cooking horizons along the way!

“We’re really pleased to appoint Engage to support us in demystifying Caribbean cuisine. We’re looking forward to seeing the impact the work of Engage has on our digital strategy and growth plans.”

Vandu Patel - Marketing Manager at Grace Foods UK

Watch this space!