Steaming ahead with Veetee's digital strategy

Roughly a 2 minute read by Kate

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Veetee are a family-owned business, dedicated to serving up the fluffiest rice to their customers with their unique steam-filtered process at the heart - and they chose Engage to help build the next phase of their business growth with a new ecommerce website and supercharged digital strategy.

The new strategy forms part of Veetee’s 12-month plans to innovate and grow the business including exciting new product launches to diversify the ranges, and bold campaigns including one launched this month with comedian Katherine Ryan.

Veetee has also partnered with The Cirkle Partnership and Circle Agency to manage external and internal PR, and experiential and influencer outreach respectively.

“We’ve been really impressed by the creativity and dynamism of Engage, and we’re looking forward to collaborating with the team to see how their expertise supports our growth plans.”

James Brett - Director of Consumer and Customer Marketing

This latest partnership follows the news that Engage has become a Certified B Corporation and as part of this, the agency is committed to partnering with other ethically minded companies. As an ethical organisation which ensures its products are responsibly sourced, sustainably produced, and ecologically packed, Veetee joins other companies working towards sustainable goals including Bettys & Taylors and Harrison Spinks who have partnered with Engage.

Kate works closely with clients to develop creative campaigns that shine. With a background in content and an addiction to Twitter, there's nothing she loves more than a piece of snappy copy.